The second problem was a little trickier. We knew that it wasn't the best idea to leave the blade inside the razor. But it was a convenient habit and despite our best efforts, we couldn't get customers to change.
One day, while going through his travel kit, one of our founder’s wives cut her finger on the razor blade. This incident coupled with customer feedback on the safety aspect of the razor convinced us that this was a bigger problem than we had anticipated, and that it needed to be fixed immediately. But, how? We couldn't touch the blade sharpness or the razor specifications. We couldn’t ask customers to remove the blades when not in use. We couldn’t ask customers to ‘store it safely’ without affecting convenience. So, we had to take the razor as it is and design a protective cover for it.
Thus, the Razor Sheath was born. A simple accessory that snaps on and off the razor. We worked with multiple constraints - the sheath could not touch the blade but had to protect it, it had to stay firmly in place but needed to be easy to remove, and most importantly it had to ensure the visual appeal of our razor was intact. We went back to the drawing board and got our creative juices flowing.
The sheath had nothing to do with the shaving experience per se and it was unlikely that it would ever turn into a revenue stream. It was an accessory at best. But the customers wanted and needed it. And that was reason enough. At the end of 2 months, we had something we were proud of.